{"title":"Spices","description":"\u003cp\u003ePure spices with nothing added. Our Salem turmeric is finely ground to keep its natural colour and aroma: no fillers, no added colour, no preservatives.\u003c\/p\u003e","products":[{"product_id":"traditional-turmeric-powder","title":"Traditional Turmeric Powder","description":"\u003cp\u003eMade from carefully selected Salem turmeric roots — a well-known South Indian variety valued for its bright golden colour and warm, earthy aroma — our Traditional Turmeric Powder is finely ground to preserve its natural colour, aroma and authentic flavour. It is a simple everyday essential for conscious kitchens.\u003c\/p\u003e\n\u003cp\u003eNothing unnecessary. Just turmeric.\u003c\/p\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cp\u003eDals, sabzis and curries, haldi doodh (golden milk), pickles, marinades and everyday tadka.\u003c\/p\u003e\n\u003ch3\u003eWhat's not in it\u003c\/h3\u003e\n\u003cp\u003eNo fillers, no added colour, no preservatives. Just pure Salem turmeric.\u003c\/p\u003e\n\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is Salem turmeric?\u003c\/strong\u003e\u003cbr\u003eSalem is a turmeric variety named after the Salem region of Tamil Nadu, known for its deep golden colour and rich aroma.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I check turmeric purity at home?\u003c\/strong\u003e\u003cbr\u003eStir half a teaspoon into a glass of warm water and let it settle. Pure turmeric sinks to the bottom and leaves the water a light yellow; turmeric with added colour tends to tint the water a strong, bright yellow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow should I store it?\u003c\/strong\u003e\u003cbr\u003eKeep it in an airtight container in a cool, dry place away from sunlight, and use a dry spoon to keep moisture out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePair it with\u003c\/strong\u003e\u003cbr\u003eOur \u003ca href=\"\/products\/traditional-cow-ghee\"\u003eTraditional Cow Ghee\u003c\/a\u003e — a turmeric and ghee tadka is the base of countless Indian dishes.\u003c\/p\u003e","brand":"Yewa Earth","offers":[{"title":"250gms","offer_id":43291190263902,"sku":null,"price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/9759\/2926\/files\/Turmeric_Powder.jpg?v=1789116761"}],"url":"https:\/\/yewaearth.com\/collections\/spices.oembed","provider":"Yewa Earth","version":"1.0","type":"link"}